GRAPHIC & PRINT DIRECTION
Senior Design Director of the 2018 product re-launch of the Gymboree brand. Responsible for all stages of print and graphic design across all departments: trend & market research, design concepts, color, print & graphic direction. Collaborated cross-functionally on the development of 20+ apparel collections per year. Lead & mentored a team of 9 Designers, scouted & managed additional outside freelancers. Researched and developed co-branded collaborations: Tattly, Oceanic Preservation Society, Baggu and The Color Factory.
Brought onto the team within the first month of concept, I was the sole Girls Print & Graphic Designer for the creation of the Crazy 8 brand. Over 5 years, the brand grew from startup to 300+ standalone locations. My work and vision, designing 14+ collections per year, was vital in positioning Crazy 8 as a widely recognized brand among our target market.
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